Maple Match has garnered a lot of attention lately as the beacon of hope for Americans who yearn to escape the possible domestic fallout of a Trump presidency. The site purports that it will match Americans to Canadian citizens, meeting the need of those who are planning to say “boy bye” as soon as the man with the legendary comb over and orange complexion places his hand on the bible and swears to make America great again. Maple Match has struck a chord and has not only received the attention of major media outlets, but at some point was converting around one hundred subscribers an hour as told by its CEO, Joe Goldman, during an exclusive interview with Wear What You Have. When Joe called me at 11:30pm, he confessed that he was extremely astonished at the response the site received. Given the surge of traffic to Maple Match, it looks like Trump may have to reconsider on which border to build his wall; instead of a southern wall to keep people out, he may find a greater need of a northern barrier to keep people in.
All joking aside, the purpose of Maple Match transcends Trump; it’s about people and love. On the surface it seems like a very ephemeral and jocular site bent on capturing the absurd rise of Donald Trump into a legitimate presidential candidate. However, after speaking with Joe it is clear that one of the main goals of this site is to foster relationships and communication across nationalities. In fact, Joe makes it clear that “we [Maple Match] are planning on continuing regardless of the [election] outcome.”
Why the match with Canadians if this is not just a gimmick to cash in on Trump’s candidacy? Joe views the current political turmoil as a serendipitous opportunity to rediscover our northern neighbors. His affinity for Canada started at a very early age and from his recent visits to Canada as an adult, he has noticed the salient similarities between Americans and Canadians. The hope is that Maple Match offers both Canadians and Americans the opportunity to discover similarities between them as he has. And boy are the Canadians excited about it, given that so far fifty percent of registrants originate from Canada. To put this in perspective, Canada is roughly a tenth of the United States’ population. So Americans signing up for Maple Match you are in luck! However, to be clear the site doesn’t force international relations. While it offers the option to filter by nationality, it doesn’t require it. After all as Joe says it best, “Maple Match isn’t about preventing communication, but enabling it.”
In addition to serving as a platform for those seeking international love, Maple Match wants to be known as an all-embracing dating site, which gives individuals of all sexual orientation, age, gender and ethnicity a venue to find love. So far twenty percent of sign-ups have been from the LGBT community. While as expected the site has acquired much attention from younger adults, there has also been enrollment from older adults. This indicates that the site is already setting the tone of inclusivity.
Joe’s vision to channel his love for Canada and building bridges between people into creating a product that resonates with so many makes him a Wear What You have inspiration because he demonstrates how one individual’s passion can be shared with others.